The Client

A UK-based solar installation company generating high volumes of inbound leads through paid ads and partner campaigns. The business relied on fast follow-up to book site visits and close deals.

The Challenge

Inbound leads were being followed up manually by the founder and a small sales team.

• Sales reps were interrupted throughout the day by new leads

• The founder was still involved in day-to-day follow-up

• Callbacks often happened 30–60 minutes after submission

• Peak lead moments caused missed or delayed contact

The issue wasn’t demand — it was time and focus being pulled away from selling and operations.

The Solution

Talnificant implemented a dedicated speed-to-lead calling team to fully remove lead follow-up from the founder and sales reps.

• Every new inbound lead was called within 10 minutes

• Agents handled first contact, qualification, and intent checks

• Qualified prospects were passed directly to the sales team

• Sales only engaged once a real conversation was ready

Talnificant managed recruitment, training, scheduling, and quality control — ensuring consistent coverage without internal oversight.

The Results

Within weeks:

• Founders reclaimed several hours per week previously spent on callbacks

• Sales teams stayed focused on appointments and closing

• Response times improved by ~30% compared to internal follow-up

• Up to 40% reduction in follow-up costs versus hiring additional staff

Lead handling became predictable and uninterrupted.

Outcome

By outsourcing speed-to-lead follow-up, the solar company removed a major operational bottleneck.

The founder stepped out of daily lead handling, sales teams worked without constant interruptions, and inbound leads were contacted consistently — turning follow-up into a background process instead of a daily distraction.