The Client

A Dutch marketing agency generating high volumes of inbound leads for clients across the UK and EU. Their performance depended heavily on fast response times after form submissions.

The Challenge

While lead volume was strong, follow-up speed was inconsistent.

• Leads were often contacted >3 hours after submission

• Internal teams were stretched across multiple accounts

• Peak lead moments (campaign launches, ad spikes) caused delays

• Missed calls and late follow-ups led to lost opportunities

Clients expected quick contact, but hiring additional local staff was costly and difficult to scale.

The Solution

Talnificant implemented a dedicated South African calling team focused exclusively on speed-to-lead follow-up.

Key elements:

• Every new inbound lead was contacted within 10 minutes

• Agents followed a short, standardized qualification script

• Calls were logged and handed off directly to the client’s sales team

• Coverage was aligned to UK business hours

Talnificant managed:

• Recruitment and training

• Daily availability and scheduling

• Call quality and script adherence

• Overflow handling during lead spikes

The Results

Within weeks of implementation:

• 30% faster response times across all inbound leads

• Higher contact and booking rates compared to previous follow-up windows

• Up to 40% lower follow-up costs versus internal staffing

• Consistent coverage, even during high-volume campaigns

The agency’s clients saw more conversations booked without increasing ad spend.

Outcome

By outsourcing speed-to-lead calling to Talnificant, the agency turned lead follow-up into a reliable, scalable process.

Instead of hiring more staff or stretching internal teams, they achieved:

• Faster first contact

• Better lead utilization

• Lower operational costs

All without changing their existing sales setup.