The Client

A UK-based solar installation company scaling lead generation across multiple regions. As inbound volume increased, they needed additional capacity to follow up leads quickly and consistently.

The Challenge

The company explored hiring additional UK-based sales support staff to handle inbound lead follow-up.

However, this quickly became problematic:

• High UK salary and employment costs

• Long hiring timelines and onboarding overhead

• Ongoing management and quality control required

• Limited flexibility to scale up or down with lead volume

Hiring internally solved capacity, but created cost and complexity.

The Solution

Talnificant provided a fully managed speed-to-lead calling team based in South Africa — delivering the same operational output at a significantly lower total cost.

Talnificant handled everything end-to-end:

• Recruitment and vetting of native-level English agents

• Onboarding and script training

• Daily management and scheduling

• Quality assurance and performance monitoring

• Ongoing optimization based on lead flow

The client paid a single all-in monthly fee, without employment risk or management overhead.

The Results

Compared to hiring additional UK-based staff:

• Significantly lower total cost than in-house UK employment

• No recruitment or onboarding burden for the client

• Consistent quality through built-in QA and management

• Immediate capacity without long-term commitments

The company achieved the same (or better) follow-up coverage — without adding internal headcount.

Outcome

By outsourcing lead follow-up to Talnificant, the solar company avoided the cost, risk, and complexity of UK hiring.

Instead of managing staff, processes, and quality internally, they received a fully operational follow-up function — cheaper than hiring, faster to deploy, and easier to scale.